Actively Supporting Coventry City

By Official Appointment (BOA)

Within the Coventry and Warwickshire region it has been recognised that there is a small but significant ground of elite businesses who share two important characteristics.

  1. They are very good at what they do
  2. They would benefit from a closer relationship with Coventry City FC

Many of these companies and their key personnel have supported the Sky Blues through thick and thin, with some associations stretching back 50 years or more.

As part of Coventry City's Operation Premiership campaign the Club has launched its By Official Appointment (BOA) programme. Primarily, the programme has been established for three important reasons:

  1. To leverage the buying power of the Club's loyal supporters enabling BOA businesses to increase their customer base and net sales.
  2. To formally bring together a family of businesses under one common banner.
  3. To further strengthen Coventry City's player ranks through the Operation Premiership 'fighting fund'.